Eli Rouimi
CEO & Founder
A revolutionary concept in modern living — precision-built steel ADUs for those who want luxury, flexibility, and lasting craftsmanship.
PLAD, which stands for Personalized Luxury Adaptable Dwellings, is a revolutionary concept in modern living. Designed for those who seek luxury, functionality, and style, PLAD offers high-end accessory dwelling units (ADUs) crafted with precision and durability.
The name PLAD also translates to ‘Steel,’ reflecting the core material of our designs — a symbol of strength, resilience, and timeless beauty. Each PLAD is meticulously constructed using premium steel, ensuring long-lasting quality and a sleek, modern aesthetic.
At PLAD, we believe in turning dreams into reality by providing innovative, customizable living spaces that cater to diverse needs. With a focus on superior craftsmanship and sustainable practices, PLAD is redefining the future of accessory dwellings.
We specialize in cost-effective prefabricated homes, tailored to your needs with cutting-edge production. From design and manufacturing to storage, transport, and installation support, we ensure a seamless experience with top-tier after-sales service.
Committed to innovation, we embrace data-driven smart manufacturing and autonomous operations to enhance efficiency. As part of our sustainability pledge, we’re expanding our electric product range to offer eco-friendly housing solutions for a better tomorrow.
The architects, marketers, and operators behind every PLAD project — from concept to keys.
CEO & Founder
PLAD Israel
COO of PLAD Israel
Managing Partner
Head of Engineering & Development
Product Head
Head Architect
Suofeiya Interior Designer
Architect
Marketing Director
AI Systems Engineer
Admin Assistant
Operations Assistant
Aviel Amit
Managing Partner · Head of Engineering & Development · Product Head
Melquisedec Elemino
Marketing Director · AI Systems Engineer
My wife and I were looking to add an additional dwelling unit to our property, and after researching several companies, PLAD Homes stood out immediately—and for good reason. Their uniqueness lies not only in the sleek, durable modular steel…
As a construction consultant and Real Estate professional for more than 30 years, I found PLAD company with Eli Rouimi and the professional staff, incredibly working toward achieving the most for the best for my clients. PLAD innovative ste…
Tell us about your project — we'll come back with a personalized proposal.